An assistant for real estate agents

Every lead, answered.

Pinnacle replies to every inquiry in your voice within about a minute — at 2 PM or 2 AM — then keeps the conversation warm for eight days, so the lead is still yours in the morning.

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Live inbox 2:14 AM

Replied in 0:00 Lead score · Hot Summary sent to you

Lost time is never found again.
Benjamin FranklinPoor Richard's Almanack

“While we are postponing, life speeds by.”

SenecaLetters to Lucilius, I

The problem

Most deals are not lost in a negotiation. They are lost at 11:40 PM, when a buyer writes, no one answers, and another agent does.

Inquiry arrivesHours passLead goes elsewhere

3–5

Leads missed each week from slow replies

4hrs

A day spent on manual follow-up

<2min

Pinnacle's first reply, paced to read like a person

Typical figures for a solo agent; your own are in the calculator below.

“Better three hours too soon than a minute too late.”

William ShakespeareThe Merry Wives of Windsor

The cost of a late reply

What slow replies cost you.

New leads per week 10

Average commission $8,000

Leads you'd close if answered fast 3%

Your usual response time

Estimated monthly loss

$4,677

Lost each month

$4,677

Pinnacle Solo

$299

Recovering it would return 15.6× the cost of Solo.

An estimate, not a promise. It assumes a slow reply loses 45% of the leads you would otherwise close; change the inputs to match your business.

How it works

One night, handled.

01 / 0711:47 PM

A buyer writes.

An inquiry lands while you're asleep. Pinnacle picks it up the moment it arrives.

02 / 0711:48 PM

A reply, in your words.

Drafted from the phrases you actually use, learned from your own messages — then sent after a short, human pause.

03 / 0712:06 AM

It listens.

Every answer is saved to the lead, and the score moves with what they actually said.

04 / 0712:06 AM

A hot lead comes to you.

Pinnacle stops writing and hands the conversation over, with a three-line briefing.

05 / 0712:30 AM

Then it waits.

Nothing else goes out overnight. Texts and follow-ups hold until 9 AM, by the lead's own clock.

06 / 079:00 AM

The quiet ones get a nudge.

Follow-ups on days 1, 2, 4, 6 and 8 — and the sequence stops the moment someone replies.

07 / 079:02 AM

You start with a conversation.

One briefing, one call to a buyer who is ready. The night's work is already done.

11:47●●● ▮

11:47

Friday

✉Mail · Zillow inquirynow

Jordan Ellis

Is the house on Elm Street still available? Could we see it this weekend?

Pinnaclenow

New lead · Jordan

Drafting a reply in your voice

CancelReplyPinnacle

ToJordan Ellis

SubjectRe: Elm Street

Your phrases, from your own messages

"Hi —""happy to help""either way"

Human pause0:00

Send

‹ LeadsJordan EllisZillow

…Are you already pre-approved? Happy to help either way.

Yes — pre-approved, and we're ready to move this month.

Saved to the lead

Pre-approvedYes✓

TimelineThis month✓

Interested inElm Street✓

HOT

Jordan is ready.Hot lead · handed to you

WhoJordan Ellis, ZillowWantsElm Street, viewing this weekendWhy nowPre-approved, moving this month

AI replies onPaused — over to you

Call JordanReply

Quiet hours

Held until morning

Day 1 follow-upMarcus · Realtor.com

9:00 AM

Text messagePriya · Website form

9:00 AM

Day 4 follow-upSam · Zillow · Denver

9:00 AM MT

Follow-up · Marcus

Day 0 · first replySent

Day 1 · 9:00 AMSending

Day 2Stopped

Day 4Stopped

Day 6Stopped

Day 8Stopped

Thanks — yes, I'd like to see it. Thursday?

●Marcus replied — the sequence stops and the conversation carries on.

PinnacleToday9:02

Good morning.

4answered overnight

1hot lead waiting

Your leads

Jordan EllisElm Street · briefing ready

Hot

Marcus ReedReplied · viewing Thursday?

Warm

Priya ShahSeller · valuation, for you

Warm

Sam KimDay 4 follow-up at 9 AM MT

Cold

Two ways to work

Your office closes. Your inbox doesn't.

With Pinnacle

18/18

Leads answered, any hour

Built-in restraint

What it will never do.

An assistant earns trust by what it refuses. These rules run on every message before it is sent — and every send is written to an audit log.

Never

Text a lead at 2 AM.

Messages reach leads only between 9 AM and 8 PM in their own time zone. At night, the one exception is a direct email reply to their own inquiry.

Never

Steer anyone by who lives where.

Fair Housing questions get a fixed reply that points to public data, and every outgoing draft is screened. A blocked message goes to you, not out.

Never

Put a price on someone's home.

"What's my house worth?" goes straight to you. A valuation is a conversation for a person, not a guess from software.

Never

Write after "stop."

STOP or unsubscribe ends it at any hour, and any draft still waiting for your approval is withdrawn on the spot.

Never

Speak for you before you approve.

Your first ten replies wait for your OK. Every edit you make teaches it how you actually write.

Never

Pretend to be human.

A short line saying the message was written with your AI assistant's help is on by default — in wording you choose.

Every message passes the same checks before it leaves — and every one is logged, so you can see exactly what was sent, when, and why.

The law, state by state

The law behind every message.

Two kinds of rules apply to every message Pinnacle sends: the rules on contacting a lead, and the newer rules on AI itself. Here is what each asks, and what Pinnacle does about it — on every message, in every state.

Federal · Calls & texts

TCPA

The lawTelephone solicitations may only reach people between 8 AM and 9 PM their time, and automated marketing calls and texts need the person's prior express written consent.

PinnacleTexts only leads with recorded consent — everyone else is email-only. Texts and follow-ups keep to 9 AM–8 PM in the lead's own time zone, an hour inside the federal window at both ends. At night, the one exception is an email that directly answers the lead's own inquiry.

Federal · Email

CAN-SPAM

The lawCommercial email may not have misleading headers or subject lines, must carry a valid postal address, and must offer a working unsubscribe that is honoured within 10 business days.

PinnacleAdds your name and postal address to every email, with a signed one-click unsubscribe that works across every channel at once.

Federal · Housing

Fair Housing Act

The lawNo steering, and no statements about a home or area based on race, color, religion, sex, disability, familial status or national origin.

PinnacleScreens what leads ask and every draft it writes. Questions about who lives where get a fixed, neutral reply; a blocked draft goes to you, never to the lead.

State · Bots & AI

Disclosure laws

The lawSome states — California among them — make it unlawful to use a bot to mislead people about being one in order to drive a sale. A clear disclosure is the safe harbour.

PinnacleAdds a short line saying the message was written with your AI assistant's help — on by default, in wording you choose.

The rules on AI itself

Using AI doesn’t change the law. It adds to it.

Federal · AI honesty

FTC Act

The lawDeceiving people is illegal whether a person or an AI writes the words. The FTC’s 2024 “Operation AI Comply” put it plainly: there is no AI exemption — one case was an AI writer that filled reviews with details nobody gave it.

PinnacleChecks every AI draft before it is sent for invented facts — prices, listings or details the lead never gave — and rewrites it once. If it still fails, your own approved message goes instead.

Federal · AI voices

FCC ruling, 2024

The lawCalls made with an AI-generated voice count as “artificial” voice calls under the TCPA, so they need the same prior consent as a recorded message.

PinnacleMakes no AI voice calls. It writes emails, and texts only to leads with recorded consent.

State · Colorado

Colorado AI Act

The lawAnyone offering an AI system meant to interact with consumers must tell each consumer they are interacting with AI. Stricter duties apply to “high-risk” AI that makes consequential decisions, such as housing. In force from June 30, 2026.

PinnacleSays it is AI on every message by default. Its AI writes replies — it never decides who gets a home, a loan or a showing.

State · Texas

Texas AI law, 2026

The lawNo AI system may be built or used with the intent to unlawfully discriminate against a protected class, or to push anyone toward harm. In force since January 1, 2026.

PinnacleScreens every question and every draft for Fair Housing, and hands anything about who lives where to you.

What Pinnacle’s AI will and won’t do

It says it is AI. A short disclosure line is on by default, in wording you choose.
It writes; it doesn’t decide. Lead scores come from a fixed, auditable points table that shows you who to call first — never who gets a home or a loan.
Every draft is checked first — for Fair Housing, invented facts and other brokerages — and rewritten once, or replaced by your approved message.
You stay in charge. Your first ten replies wait for your OK, and you can take over any conversation with one click.
It knows its limits. Valuations, Fair Housing questions and anything only a person should answer are handed to you.
Every decision is on the record. What the AI decided, and why, is logged with each message.

Pinnacle's national standardState with stricter rules we account for

Or choose a state

Florida

What the law asks
What Pinnacle does
Your part
AI rules

What Pinnacle does in every state

Keeps texts and follow-ups to 9 AM–8 PM in the lead's time zone; at night, only an email answering the lead's own inquiry goes out
Texts only leads with recorded consent
Honours STOP and unsubscribe instantly, on every channel
Screens every lead's question and every draft for Fair Housing
Logs every message — what, when, to whom, and why

What you should do

Collect written consent on your forms before a lead is texted
Keep a real postal address in your settings
Leave the AI disclosure on — in California it is what protects you under the bot law
Never import purchased lists for texting
Check your own state's rules with your broker or an attorney

A plain-English summary to explain how Pinnacle works — not legal advice. Laws change, and some states add rules of their own (calling hours, Sundays and holidays, message limits). Reviewed October 2026.

Founding agents

Be one of the first.

Pinnacle is opening to a small group of founding agents. There are no testimonials here yet — the first ones will be yours.

I
Set up by hand.We build your voice profile with you, from your own messages, and connect your lead sources.
II
The first 60 days free.Use everything that's live before you pay a cent.
III
You approve first.Your first ten replies wait for your OK, and every edit teaches it how you write.
IV
A direct line.Write to the founder, and shape what gets built next.